Hi, I’m Anne. I design thoughtful, scalable experiences for software that powers modern businesses.
With 15 years of experience as a product designer specializing in enterprise software, I bring deep expertise in driving product clarity, aligning user needs with business goals, and designing scalable systems.
At Cockroach Labs, I’ve helped shape technical products ranging from database observability tools to streamlined free trial and onboarding experiences. My recent transition into a managerial role has added a new dimension to my skillset, allowing me to mentor designers while maintaining a strong hands-on presence in product strategy and execution.
Previously, I led critical design initiatives at Percolate, an enterprise content marketing platform, and contributed to the evolution of CRM tools at Squarespace, blending usability with the flexibility demanded by growing businesses .
What I Bring
Strategic product framing
I enjoy tackling messy problems and turning them into clear direction. I work closely with PMs and engineers early on to shape the product and make sure design ties back to real business goals.
Enterprise UX expertise
From database observability to customer management and marketing workflows, I specialize in crafting user journeys that balance flexibility with clarity across roles, permissions, security, billing and other enterprise level configurations.
Design leadership
While I’ve managed designers and led team operations, my superpower lies in being a high-impact IC that mentors peers, guides product vision, and shapes design practices across teams.
Metrics-driven design
I collaborate with stakeholders to ensure designs are paired with tracking plans. I define success metrics with PMs and data partners to ensure UX improvements tie directly to performance.
AI-augmented design workflow
I actively explore AI tools like ChatGPT, Bolt, v0, and Figma Make to evolve our design process. I use them for rapid prototyping, layout exploration, and UI copywriting to enable faster iteration and feedback loops.
FEATURED CASE STUDY
CockroachDB Cloud 2.0 Launch
My role
I recently led the design of CockroachDB’s revamped cloud experience, managing updates across key product areas, including a new free trial, sign-up flow, onboarding process, and cluster creation experience, to create an engaging UX that drives an increase in sign-ups and converts prospects.
Impact
+1.9% increase in trial-to-paid conversion
+2% increase in clusters created post-launch
+17 Standard plan customers acquired in 3-month beta
